Brand and Butter
The straight-talking branding podcast for leaders who refuse to settle.
Brand and Butter delivers no-BS advice on how psychology, strategy, and design create brands that work. Host Tara Ladd, founder of Your One & Only brand design studio, breaks down the real influence and power of branding – how understanding behaviour and cultural shifts can transform how people see, think, and choose.
Sometimes funny, always honest, never dull. This is the podcast that cuts through industry jargon to talk about what actually makes brands stick.
Tara Ladd is the founder of Your One and Only, who design brands that breathe with culture through psychology, strategy, and design.
Episodes
72 episodes
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
Laura Campbell was sick of pretending parenting was picture-perfect. Living with rheumatoid arthritis while raising two young children, she couldn't find a baby carrier that worked for her body, lifestyle, or style. Her solution? Design one her...
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Episode 71
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1:00:08
AI Won't Steal Your Creative Job, But People Who Use It Might
Every generation freaks out about new technology, and AI is just our version of the social media panic from 2007. While everyone's losing their minds about robots taking creative jobs, they're missing the real story... our brains literally evol...
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Episode 70
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26:36
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
What role should brands play in addressing harmful narratives? In this case toxic masculinity and intimate partner violence. This question sits at the heart of this episode examining the intersection of brand responsibility and social change. <...
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Episode 69
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25:30
Brand Memory: Why People Remember (Or Forget) Your Business"
Why do some brands stick in our minds while others fade instantly? The secret lies in understanding how our brains actually process and store information. This episode dives deep into the psychology of memory and its critical importance for cre...
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Episode 68
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31:55
Psychological Blind Spots are Killing Your Business Revenue
Most businesses aren't failing because of poor products but because they've become strategically invisible to customers, suffering from what I call "Same-Shit Syndrome" where brands blend together in consumers' minds. Psychological blind spots ...
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Episode 67
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25:05
What makes a Brand DNA YOU-nique
Forget everything you thought you knew about branding. It's not your logo, your colour palette, or even your fancy website. True brand power comes from your "Brand DNA" – the psychological core that makes your brand genuinely unique.In ...
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Episode 66
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46:16
Brand Positioning Gold: Mining Your Opportunity Zones
What if your brand's perfect position is hiding in plain sight? In this episode, I discuss how to map competitors, understand customer psychology, and find the gaps others have overlooked. Learn why "great customer service" isn't a differentiat...
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Episode 65
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31:16
Brands as Emotional Connectors: The Psychology Behind Why They Matter
The landscape of business is shifting dramatically, and brand psychology has never been more crucial for survival. When markets tighten, consumers don't simply choose the cheapest option, they gravitate toward brands they emotionally connect wi...
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Episode 64
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30:54
What Makes You Different? The Questions Every Business Must Answer
What makes your business geninely different from your competitors? Do you know? Think of it like this, if your top 3 competitors all disappeared tomorrow, why would customers choose you? If you're struggling to answer these questions clearly an...
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Episode 63
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23:27
The Comeback Kid: Finding Your Voice When Life Gets Loud
This week I return l sharing how my recent personal challenges led to a complete reassessment of my brand strategy of YO&O. I also explore how empathy and inclusion are reshaping the modern consumer’s expectations, especially after global m...
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Episode 62
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26:24
The Critical Role of Design for the New Age Brand
This episode speaks to the critical connection between brand evolution, visual identity, and consumer memory. I touch on the role of design thinking, colour psychology, typography, and distinctive assets when creating a cohesive and dynamic bra...
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Episode 61
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28:47
Symbolism in Action: Kendrick Lamar's Halftime Show
Let's talk semiotics. In this episode, we're discussing how symbols and signs shape meaning and association through the lens of Kendrick Lamar's standout storytelling in his Super Bowl halftime show. I draw parallels to the crucial role of cult...
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Episode 60
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21:37
Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing Currency
Take a look around, most marketing campaigns are BORING. The same rinse-and-repeat strategies are leaving most of us feeling "meh." But now and then, a brand comes along with a cracker idea and reminds us that marketing can be fun, engaging, an...
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Episode 59
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23:26
From Trust to Evolution: Building Brands That Last
Have you ever wondered how the tiniest details can shape your perception of a brand? In this episode, I talk about aligning internal goals with external perceptions to create a seamless brand identity that resonates with all of your people;&nbs...
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Episode 58
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27:54
4 Core Areas That Will Set Your Brand Up To Win in 2025
A resilient brand strategy is damn important if you want to win in 2025. In this episode I'm breaking down the importance of 4 core areas: Clearly defining the brand purpose Deepening the knowledge of your target ...
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Episode 57
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31:57
Adapting Brands to Modern Cultural Shifts
Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to ev...
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Episode 56
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34:03
The Cultural Impact on Brand Identity
TW: this episode touches on weight loss. What if your brand could go beyond your product and trigger a cultural movement? In this episode we’re talking the power of brand strategy and how it can not only capture consumer loyalty, b...
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Episode 55
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29:47
Why Every Business Needs to Pay Attention to Triple J's Rebrand
Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, I'm exploring how understanding generational shifts and societal trends can prevent your business from b...
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Episode 54
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27:37
Know Your Strategies: Business vs. Brand vs. Marketing
What happens when business owners mistake brand strategy for marketing strategy? These (alongside business strategy) are often-confused with businesses. In this episode I discuss how strategy is the cornerstone of your business's identity—an ev...
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Episode 53
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34:28
Build Your Brand to Last: Aligning Strategic and Tactical Messaging
We're diving into the nuanced world of brand strategy and exploring why an emotional connection is key to brand success. In this episode, we debunk misconceptions about branding and visual identity and open up the conversation on the power of v...
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Episode 52
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27:38
Nailing Confidence, Impact, and Connection in Speaking with Shelly Horton
What if nailing your voice could change both your professional and personal life? Well, in this episode I'm speaking with Shelly Horton, a trailblazing TV journalist, MC, and advocate for women's health. She shares her journey through a 30-year...
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Episode 51
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47:11
Content Marketing to the New Age Consumer with Kent King
Ever wondered how a child actor who worked alongside Hollywood legends transformed into a multifaceted entrepreneur? Meet Kent King, the Content Chemist, who has an extraordinary journey from the glitzy lights of Hollywood to the beats of DJing...
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Episode 50
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46:03
Targeting Right: Nailing Brand Positioning
Ever wondered if you're targeting the right audience on the right platforms? Discover the secrets of brand positioning and learn why understanding your audience is crucial for effective marketing. We'll explore how modern branding has shifted t...
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Episode 49
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28:34
The Ethical Responsibility of Brands in Shaping Societal Norms
Have you ever wondered how unseen biases shape every aspect of your life, from personal decisions to marketing strategies? In this episode, I speak to the hidden forces that subtly influence our perceptions and choices. We'll explore how our pa...
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Episode 48
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32:26
Emotional Traps and Smart Shifts in Business Strategy
Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores the psychological trap known as the sunk cost fallacy and discusses the importance of recognising whe...
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Episode 47
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21:09