Brand and Butter
Always straight-talking (occasionally in-your-face), Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Packed with clear-cut advice on the influence and power of branding - and how pairing associations, consumer behaviour, and design thinking can impact how we see, think, feel, and even taste.
Brand and Butter serves up refreshingly honest and never-dull conversations with some of today’s boldest brand strategists and architects. Sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast that you wish you’d listened to before launch.
Tara Ladd is the Founder and Brand Strategist at Your One and Only, a brand and design studio here for brands who refuse to settle. Evolving brand identities to stay relevant fusing psychology, strategy, and design.
Episodes
61 episodes
Symbolism in Action: Kendrick Lamar's Halftime Show
Let's talk semiotics. In this episode, we're discussing how symbols and signs shape meaning and association through the lens of Kendrick Lamar's standout storytelling in his Super Bowl halftime show. I draw parallels to the crucial role of cult...
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Episode 60
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21:37
Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing Currency
Take a look around, most marketing campaigns are BORING. The same rinse-and-repeat strategies are leaving most of us feeling "meh." But now and then, a brand comes along with a cracker idea and reminds us that marketing can be fun, engaging, an...
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Episode 59
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23:26
From Trust to Evolution: Building Brands That Last
Have you ever wondered how the tiniest details can shape your perception of a brand? In this episode, I talk about aligning internal goals with external perceptions to create a seamless brand identity that resonates with all of your people;&nbs...
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Episode 58
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27:54
4 Core Areas That Will Set Your Brand Up To Win in 2025
A resilient brand strategy is damn important if you want to win in 2025. In this episode I'm breaking down the importance of 4 core areas: Clearly defining the brand purpose Deepening the knowledge of your target ...
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Episode 57
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31:57
Adapting Brands to Modern Cultural Shifts
Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to ev...
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Episode 56
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34:03
The Cultural Impact on Brand Identity
TW: this episode touches on weight loss. What if your brand could go beyond your product and trigger a cultural movement? In this episode we’re talking the power of brand strategy and how it can not only capture consumer loyalty, b...
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Episode 55
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29:47
Why Every Business Needs to Pay Attention to Triple J's Rebrand
Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, I'm exploring how understanding generational shifts and societal trends can prevent your business from b...
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Episode 54
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27:37
Know Your Strategies: Business vs. Brand vs. Marketing
What happens when business owners mistake brand strategy for marketing strategy? These (alongside business strategy) are often-confused with businesses. In this episode I discuss how strategy is the cornerstone of your business's identity—an ev...
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Episode 53
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34:28
Build Your Brand to Last: Aligning Strategic and Tactical Messaging
We're diving into the nuanced world of brand strategy and exploring why an emotional connection is key to brand success. In this episode, we debunk misconceptions about branding and visual identity and open up the conversation on the power of v...
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Episode 52
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27:38
Nailing Confidence, Impact, and Connection in Speaking with Shelly Horton
What if nailing your voice could change both your professional and personal life? Well, in this episode I'm speaking with Shelly Horton, a trailblazing TV journalist, MC, and advocate for women's health. She shares her journey through a 30-year...
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Episode 51
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47:11
Content Marketing to the New Age Consumer with Kent King
Ever wondered how a child actor who worked alongside Hollywood legends transformed into a multifaceted entrepreneur? Meet Kent King, the Content Chemist, who has an extraordinary journey from the glitzy lights of Hollywood to the beats of DJing...
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Episode 50
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46:03
Targeting Right: Nailing Brand Positioning
Ever wondered if you're targeting the right audience on the right platforms? Discover the secrets of brand positioning and learn why understanding your audience is crucial for effective marketing. We'll explore how modern branding has shifted t...
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Episode 49
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28:34
The Ethical Responsibility of Brands in Shaping Societal Norms
Have you ever wondered how unseen biases shape every aspect of your life, from personal decisions to marketing strategies? In this episode, I speak to the hidden forces that subtly influence our perceptions and choices. We'll explore how our pa...
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Episode 48
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32:26
Emotional Traps and Smart Shifts in Business Strategy
Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores the psychological trap known as the sunk cost fallacy and discusses the importance of recognising whe...
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Episode 47
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21:09
The Role of Colour Psychology in a Powerful Brand
How important is the role of colour in shaping the way we perceive a brand? In this episode, I'm breaking it all down. I touch on how colour evokes specific emotions and associations, and why choosing the right palette is crucial for aligning w...
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Episode 46
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17:26
Building a Brand Story That Powers Emotional Connection
Have you ever wondered how to create a brand narrative that connects deeply and evolves with time? Then strap in, because I'm talking about creating a brand story that aligns with your core values and adapts and grows with your business. I also...
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Episode 45
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20:04
Your Brand's Sweet Spot: How to Stand Out
You can find your market sweet spot by understanding your brand's unique positioning. In this episode we speak to the intricacies of brand differentiation and targeting strategies, ensuring your brand stands out in a crowded market. Now more th...
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Episode 44
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22:51
Nailing a Strong First Impression in a Crowded Market
Have you ever wondered why some brands stick in your mind while others don't? In this episode, I'm talking about the power of first impressions made through brand and visual identities. We'll explore how visual elements, the universal language ...
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Episode 43
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15:33
The Unseen Influence: How Subtle Cues Shape Your Brand's Perception
Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and c...
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Episode 42
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37:28
Attract Audiences with Purpose and Action
Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and res...
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Episode 41
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32:25
The Unf*ckwithable Brand: Using Psychology to Build Loyalty
In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values a...
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Episode 40
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34:36
Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital
This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored t...
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Episode 39
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1:25:48
See How This Social Impact Startup is Trying To Reshape Societal Wealth
Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that...
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Episode 38
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59:45
Sorting Out Your Strategy: Business vs. Brand vs. Marketing
Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the cl...
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Episode 37
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16:12
Pitch Perfect: The Power of Storytelling in PR with Odette Barry
Want to make your brand unforgettable? In this episode, I'm chatting with headline-winning PR mentor Odette Barry. She specialises in elevating the visibility, reputation, and leads for change makers because she knows that every leader has a st...
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Episode 36
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59:48