Brand and Butter
The straight-talking branding podcast for leaders who refuse to settle.
Brand and Butter delivers no-BS advice on how psychology, strategy, and design create brands that work. Host Tara Ladd, founder of Your One & Only brand design studio, breaks down the real influence and power of branding – how understanding behaviour and cultural shifts can transform how people see, think, and choose.
Sometimes funny, always honest, never dull. This is the podcast that cuts through industry jargon to talk about what actually makes brands stick.
Tara Ladd is the founder of Your One and Only, who design brands that breathe with culture through psychology, strategy, and design.
Podcasting since 2023 • 89 episodes
Brand and Butter
Latest Episodes
Beyond Algorithms: Understanding the New Consumer Mindset
In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting ...
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Episode 88
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37:40
From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real Accountability
TW: This episode discusses gender-based violence, femicide, child deaths, and systemic failures surrounding these issues. A map of red hearts shouldn’t have to exist, yet Sherele Moody has spent a decade making sure every woman and chil...
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Episode 87
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1:07:31
Visibility To Memorability: What 2025 Taught Us
In this episode, I'm chatting about something that's been on my mind: why are brands spending more on visibility but becoming more forgettable? I share my thoughts on the psychology behind consumer behaviour and how storytelling makes brands me...
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Episode 86
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46:26
How Manufactured Urgency Rewired Our Buying Habits
In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has ta...
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Episode 85
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22:21