Brand and Butter

Why Feeling Stuck Might Mean The Map Changed

• Tara Ladd • Episode 89

Share episode

Feeling like this January feels different? That's because it is, and you’re not broken; the map is changing. In this episode we dive into why the fresh start effect piles on pressure, how nervous systems ignore calendar flips, and what to do when motivation is high but readiness is low. I'm sharing my personal context, and how to connect  lived realities to how we market, lead and build brands that actually fit the moment.

If setting goals feels heavy, this one is for you.

PS. If you want to know where your brand is failing to register? The Brand Gap Finder diagnoses your cognitive position in 10 minutes. It'll show you exactly which layer is broken, and then you're score will give you some quick fixes to address now ​>>> Grab the Brand Gap Finder


Send us a text

Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

SPEAKER_00:

You're listening to Brandon Butler, straight talking, occasionally in your face, no VS, branding podcasts for modern marketers and business owners. For those who want to understand the influence and power of branding and health caring associations, consumer behaviour and design thinking can impact what people say, think and feel. I'm your host, our line is sometimes funny, sometimes vulnerable, and often unapologetically blunt. Hey, hey, welcome back to 2026. However, I'm fully aware that there is a bit of turbulence in the air. I'll revisit that in a second. So over the break, I actually did a lot of home cleaning, like cleansing of the soul type stuff. So I was gonna take a couple of weeks off, and then by the end of it, I was like, I am not rested yet. So I just decided to take another week, which was fine. But I needed to do that. I've got two Audi HD kids at home, and they are intense. I love them dearly. But as a neurodivergent myself, managing that can be super overstimulating. And so you basically go from being high level of stress into more high level of stress, and there's never any downtime. So I decided to take that week, and my husband and I have been bouncing. So I took the first he took the first two. Well, we took the time off, but like I kind of weaved in. So the week he had off, I was working, and then he had off, and then I didn't work, you know, we were bouncing around. But yeah, that extra week did wonders. I cleaned out my pantry, reorganized this room that I'm in right now. I did so much stuff, bought myself a new wardrobe, just really caught up on the last few years that have had me in the dumpster fire. And one thing that I'm really happy that I did was enrolled and was accepted into my psychological science bachelor's starting in March. So I'm really excited to kick that off, which focuses on um, you know, human behavior and our cognitive abilities, and very much down that avenue that I already speak to. Thankfully, I've already studied three university subjects in this space, so I was credited on those, which was super awesome, which means that I can finish earlier. So not um not too bad. I did, however, have to say goodbye to my 13-year-old Labrador Juno, which was super depressing. But she had a very long and lovely life. But when you realize that you've had someone, someone, your pet, with you throughout a lot of those really big moments, it was yeah, it was a lot. So that was the bummer. But moving into this year, I feel like it's a completely new slate. I've gone through, and as a lot of you have known, a lot of personal crap over the last few years. But with that has come immense growth as a person, understanding different perspectives. And that's one of the things that I really want to talk about today is not so much me and my personal development. That just kind of weaves its way in, but more so how the ground has shifted and why you might be feeling a little bit uncomfortable at the moment. So I'm currently reading, and let me just get the name of it right because I don't want to stuff that up. What am I doing here? Just opening my phone. One moment, please hold do do do do do do do do do do. Yep. Okay, so I'm reading Brene Brown's new book, which my friend referred to me or recommended. Strong ground. That's what it is. I'm like strong something. Anyway, really valuable book. I feel like a lot of people that should be reading this book won't be reading this book, but it talks a lot to the current climate that we're in and is deeply embedded in behavior. Obviously, that's something that she works on in terms of shame and vulnerability, and it's a really good insight into the way that people are feeling at the moment. So if you're someone that is in leadership, someone that runs a business, or you're in marketing, whatever communication, anyone that's in communication really, there's some big shifts happening at the moment. So if you're reading things online on what you should be doing and all of these things about what you're doing wrong, I want you to stop because a lot of these people haven't experienced the wrath of change yet, and they will be. A lot of the conversation that goes around from there's a lot of coaches online that aren't even qualified to talk to a lot of things. They've somehow landed into an area that has gone well for them, and then they're selling that idea now about how they made it there, when really there's a whole bunch of things, aside from obviously capitalizing off the timing, there are a whole bunch of things at play as to how they got there, you know, trends and behaviors, and it's really understanding how we have gotten to where we are in society, basically understanding human behavior in technology advancements, in social media development, so you know, the rise of Web 2.0 brand itself has evolved immensely. The way that we communicate to an audience, like if you go back and you look at 1950s, 1960s ads targeted to women, they would not fly today. So we're looking at the next advancement into evolution. The culture is constantly changing. Now, culture is constantly changing. I just realized I merged all of that in one sentence. And so we're watching narratives play out, language is changing. People get their knickers in a knot over this, and they're, we don't need to change, but it's it notoriously changed. Every generation changes something. It's it's growth, it's progression. And a lot of people hate change, but it feels like there's a lot of change now because it's documented 24-7. Everyone has a bloody microphone and an opinion. How hypocritical of me as I am talking to you now. And that's the issue in a lot of cases. I try to ground my work in sources and fact and will am very clear on what's an opinion. But there are people out there sprouting opinions that aren't fact, and then this is what causes disinformation. And disinformation is actually meant to be the worst thing to happen for public health and safety in the next few years. So you can see how easily people can be persuaded, which is why human behavior is so important to understand in marketing, in communication, and knowing how to articulate yourself in a way it's essentially like bringing the teachered methodology into the way that you would communicate, but no one's going to do that. They just grab a microphone and start talking. And I'm also not telling everyone that they need to go and get a teaching degree. I don't have a teaching degree, but I have studied communication at uni, and I have learned the processing and understanding throughout everything that I've learned on the way that we consume information and the way that we retain information. And in fact, one of the most, the most downloaded episode on this podcast is memory and how it works. And it's essentially how you stay stuck in the minds of the consumer. So that was a little bit of a brain dump. But basically, I feel that this January feels different to me, but it feels different for a lot of people because it feels a little bit off. And so if you're struggling to get going, that doesn't mean anything is wrong with you. Please do not fall for that crap that you see online. And if it feels harder to start this year, it's probably because the environment has changed, not because you did. So pause, breathe, let that sit with you for a second. Now the expectation is that January will wipe your slate clean, right? We've got a fresh new beginning. And that expectation actually adds pressure. It's called the fresh start effect. I spoke about this in our email this week, but basically it's like, you know, everyone has to have this cycle of needing to start New Year's resolutions or starting on a Monday or, you know, after a big event. It's always, there's always a key date that you want to start for, right? But sometimes that fresh start, the fresh start date, doesn't arrive as expected. So we act like January is a reset, but nothing actually resets. So the issue with this is that the holidays or the breaks or the weekend, whenever you're starting, they don't pause the uncertainty. People still go back to work, they're still figuring things out, but nervous nervous systems, our nervous systems, don't just switch off on command. That's still they're still working in the background. And so your brain might still be checking where it is before it's deciding what to do next. And in what I spoke about in the email this week, is basically people use the new starts to, you know, buy new clothes. I literally just said this before. The new starts are great when you've built the foundation underneath. So when I say that I went out and I brought a new wardrobe and I cut my hair off late last year and I did all those big changes, that was because I've done some really big, deep self-development work over the last three or four years. Like, and when I say that, I'm talking deep, reflective. My life did not work the way I had planned for it to. And there was no way of me to control that. That was my environment. So I had a child that needed a liver transplant at eight months old. His first surgery was at four weeks old because he was born with a chronic liver disease called bilary eutresia. I speak about this in one of my past episodes. You can read all about it and hear all about it. But what happens from then is that you're thrown into this world that you otherwise never would have known about. This wasn't genetic. So my husband and I are both really fit people. This was just, you know, it just happened. And you can't plan for that. And so what happened was when I'm so meticulous in planning, it absolutely threw me into a tailspin. So until I learned how to deal with that, and then obviously came COVID, came economic crisis, came my second baby that had a colic, came the diagnosis of 40 HD, both children. It was wild. We saw a lot of change, a lot of disruption, a lot of rebalancing, and it's that feeling of not doing, and then obviously everything was changing with the business. So I couldn't market the way I used to market, had to learn all this other stuff. And it was a lot of pressure. And the moment that I started to deal with things one by one and chip away at it was when things started to calm down. And that took me a few years. I'm going to be completely honest with you. This wasn't just to jump online and do a six-week course and find out who my well, like what my identity was now. It didn't, it didn't work like that. It was unpeeling these layers and going through everything. And this is the same thing that you need to do for a business. Businesses evolve, businesses are speaking to the same market that are going through these same changes, which means that we need to adapt and evolve our businesses to reflect the modern times. So this is important. And we've seen this. You can go back and look at Coca-Cola and watch how they've evolved over the last 100 years. They are certainly not the same brand that they were 100 years ago. So the world keeps moving. And as I said, holidays don't pause that uncertainty. And so, yeah, your brain is still scanning on what it needs to do next. So language matters. And what behind implies is that you're not doing something right. And why that word feels heavy is because it feels like you've failed. And it I guess makes you feel as though you're doing something wrong. So being disorientated changes the story. Because being a hind assumes, I guess, a clear destination, like you know where you're going. But disorientated means that the map's changed. And this is where I think that everyone is at. They're in this state of flux. So I want you to know that everyone that keeps saying stop doing this and this is what you're doing wrong, is just they don't bloody know either. They're just playing their little violin and hoping that you jump on board and trying to act like this wise soul. I am studying behavior. I have been studying behavior for the part uh forever, really. Reading books, analysing data, and that that sounded weird, analysing data, going like I am a paper watcher 101, also neurodivergent hyperfix. That is my thing. I will never tell you what's right and what's wrong, only what my mind is and what it's thinking at that time. That's a lie. I will. I mean, because I'm biased in certain things, but I will also not be someone that tells you that this way is the only way to do something. And I think that it's important to reflect on our thinking. So actually, in the book, Brene Brown references Adam Grant's Think Again. That book was one of the best books that I've ever written. Written. I didn't write it, read a couple of years ago. And I think everyone, it should be like required reading for everyone. And how our own perception is not everyone else's reality. I think it's a really, really, really good book. But this is something that we need to also take into consideration because the general trajectory of being in one place and getting to another is a framework and a system and a process that may not necessarily work for you and may not work for the person that you are or may not work for the environment that you're in. So one person's route to getting to where they need to be, or direction, or pathway, or whatever you want to call it, may not be yours and probably won't be yours. I can tell you now that people that have gotten to where they are never get there in the same way. And if we constantly try and walk someone else's path, you will miss these opportunities that will come for you. You will be so blinded for them. So I guess you need to think that there'll be founders that say, I know what I should do, and I can't make myself do it. And I know because that was me. But this isn't laziness, and this is where society has started to box people in such you can't do something you aren't trying hard enough. And for every neurodivergent in the room is going, a big fuck you, because I can tell you now that the level of effort that I put into everything is beyond the Richter scale. Like so far beyond that it almost pushes me into overdrive. Like I wanted to do something to prove myself in fitness, and I did three half Iron Man's. Now, if you don't know what a half Iron Man distance is, that's a that's a that's a that's a 1.9 kilometer swim, a 90k bike ride, and a 21.1k run. I was none of those things, by the way. I trained for that, just to prove a point. And then it's almost like you burn out. So it wasn't necessarily I didn't burn out in the fitness aspect, but I had to stop doing it. You can't, I couldn't uphold that level of training because I'm not a freaking athlete. But also, I did it and I ticked the box and I was and I was over it. But it's also like these levels of things that you go to, you know, it was me. I was like, I want to be good in my career. I'm just gonna start a business, I'm gonna do this, I'm gonna study at the same time, I'm gonna freelance at the same time, and then you overload. So you find these people that are neurodivergent do all of these things to prove a point, but then they burn themselves out. And then society will say to you, you are not trying hard enough. Or you don't give, or you're just there was the whole thing on the diary of the CEO with a woman saying, like, burnout doesn't exist in humans, says the woman married to a billionaire who has never had to work more than, you know, 10 hours a week in her life. And that is the perception. Her perception is that burnout doesn't exist because she's not burnt out, because she's got people doing the things that would normally burn you out. And so everyone's feeling really overwhelmed at the moment because we're not in the same place that we were, God, 10 years ago. The expectation on people is so much more. That wage that we were told, millennials especially, work hard, you know, get go to uni, go and do all the things, and you will be where you need to be in your career. And it hasn't happened. And they're going, well, what the hell? And it's because the goalposts moved, they didn't fail, they did everything they were supposed to, and the goalposts moved. So everyone's feeling depressed because they're like, I did everything I was supposed to. And so now people are finding their own route. And then a lot of people are blaming Gen Z, right? For just not being committed. But then you need to look at the perception of look at the world that we've created for them. And no wonder they think that way. I have no qualms with Gen Z. I think a little people, uh more people need to be a little bit more aware of different people's perspectives and insights of the world. So we need to look at it why this isn't laziness and how systems wait for safety before expending energy. So it's a basic, you know, Maslow's hierarchy of needs and whether you believe in that or not, like it really does have a founding like idea behind it. If you don't understand, it's like at the very base of a pyramid, it's like the food pyramid. But at the very core of this pyramid, in order to be a functional human being, is essentially food, safety, water, shelter, security, I think was the other one. And so if none of those things are Working. You can't move your way up the list. So up the list is obviously self-actualization, which I think sits higher at the top. There's like social, you know, social things, which means that you go out and you do it's whistled, you know, you can get over it. Um social things that enable you to, you know, go out and do the things that you would you would spend money on, like a holiday or a weekend away. You're not going to do those things if you haven't got safety at the base. Now, I say this from experience. Like we were never in a really hard place, but we were, my priority was safety and security and shelter and all of those things over the last five years. Prior to that, we were I was sitting way up at the top of the pyramid. I didn't have anything else to worry about. I didn't need to have anything else to worry about. And so when my mind had shifted from being at the top of the pyramid to the bottom of the pyramid, how I saw the world was very, very bloody different. And it just gave me a whole different perspective. And so I rebuilt my business and the direction of the business to align to that. And I've always built your one and only my business off equity, diversity, equity, and inclusivity and accessibility. But really understanding different narratives helped me to open my mind a lot more. And when I say open my mind, I'm talking about I've always been big on history and understanding different narratives from different cultures and different people who are oppressed and different lived experiences. So for us, we knew that we were going to leave a hospital. But there are people that are in there 24-7 with palliative care with children that have got a life expectancy of two years, and you know what their outcome's going to be, and they're living this life for two years, knowing what's coming. Like, do you understand what the lens of that's like? People have no idea. Like, we were like in this deep area of depression for two years because that environment was so hard. And then we go, but what about these people? But until you're even put in a micro level of that, you're never going to understand how those people are feeling from the deeper level until you've even experienced just a glimpse of it. And so it just really opened my eyes up just to start reading and listening and hearing more. And I don't believe that should ever stop. You should always listen. And that's my biggest qualm right now is that everyone wants to grab a microphone and to start talking. And if I think that with my micro microphone, I want to use it to amplify voices, to spread awareness, and to actually help people to listen. Because when we listen to each other, we communicate better. People feel seen. And this is important for if you're marketing or you're communicating. First comes listening, then comes talking. If you are entering a conversation to speak, then instantaneously you are not making that other person feel seen. And I think that that is just the biggest thing with marketing right now is everyone's like, how can I make money? And they're not listening to what their audience actually needs. And so they're like, find the pain points, but the people don't even know what their pain points are. That's a whole different thing. But timing matters, right? You hear a lot of people go, I did this, I put the effort in. Of course you did. And to be in the right place at the right time is important. However, timing does matter. This is in Daniel Kahneman's Thinking Fast and Slow, who is a psychologist who won the Nobel Prize for Behavioral Economics, which is understanding cognitive biases essentially and understanding how the brain works. And this is a really important factor that timing does play a huge role. You know, the QR code, I always use this as an example. The QR code would have been bullshit technology. When we were trying to put that in our print collateral, oh God, 10 years before COVID, no one was using that because you needed an app for it. You needed to have all the technology on your phone. At the time, people didn't even have a camera. Like, you know what I mean? Like, so, and then we're looking at as technology evolved, and then the pandemic made that technology blow up. So it was just this right time, right mentality thing. It it really does matter. That's why market viability matters. If you're selling something that everyone else has, of course, then you're gonna have to do something drastically different to become different in the market, which is where brand comes in. So everyone thinks that they're different, but they're actually not promoting why they're different. And that's the issue because they themselves don't know why they're different. So hear me out. It's January advice, I guess, feels a little bit misaligned because how big goals can feel overwhelming when the orientation hasn't happened yet. So you haven't actually fixated on where you're at. You can't set goals until you know what the foundation is. Or the way I would like to put it is you can't paint a bloody bedroom until you know who's going in it. Right? So the difference is between motivation and readiness. Okay, you can be as motivated as you want, but if you're actually not ready, it won't work. I actually mentioned this in the email as well where I was talking about the gym. So motivation's great, but you need to be ready to make that change. The two go hand in hand. So sometimes the advice isn't always wrong, but it is just too early. So that's where the timing comes in as well. So what needs to change is it's not a productivity problem. In most cases, it's not a productivity problem, but everyone will frame it like that. It's an orientation problem. So before the action comes understanding of where you actually are. And so this is what we've been doing internally at your one and only with brands is to help them assess, which is an assessment. So we're not just gonna go in and be like, let's do a rebrand. It's like, okay, let's see where you are, let's see what's working, and let's plug the gaps, which essentially is part of a rebrand. But sometimes you wouldn't necessarily call it a rebrand because it's not a complete overhaul. It's a repositioning or a refresh in terms of visuals or whatever that may be. But it's an it's an update, it's an evolution. And brands should constantly be doing this because the world is moving quickly, therefore, you need to move with it. So it's why we have fluid identities now. Like have the fluidity with the identity to be able to adapt and evolve as the market, you know, moves forward. So what we need to be looking at is that you don't necessarily meet need the momentum. Yet you do need it, but yet you need the bearings. So I've always been super motivated. My issue was over the last couple of years is I knew I needed to do something and I didn't know what it was. And that feeling of being in a place of not knowing what you're doing is really frustrating, especially as someone that needs a plan. And so I was creating, I when I say to you, I created over 60 strategies last year for us, it's insane. There were so many strategies, and I kept evolving and evolving and evolving. And the problem was I didn't really know where I wanted to be. It's only been the last 12 months that I had a really clear direction of where I wanted to go, and because of that direction, the work picked back up again. So we are now doing really well in the studio, and I'm really happy. But it took some time to get there. Now we're building our business with a really solid base. So we had a solid base before, so like I say, we didn't read completely overhaul, but we did get really specific in narrowing in on who we were talking to, how we were talking to them, and why we are here. And now it's my job to be visible and to extend and share that message out. That was hard to do without knowing what we were doing first, which is why the strategies never worked. So now we know who we are, what we do, what we're about, who we're here for. The irony in that that's what I teach people. But I had to have people come in to help me identify that because again, bias blinds you, and once I knew that, it was hell the leather, we were ready to go. So, what becomes possible? A lot, really, which is what I just said. It's decisions get lighter because you know where you're going, the noise fades out because you have a really clear direction of where you're going, and progress becomes cleaner, not faster. That is probably the most important thing. When people are testing the waters with their with their comms and their marketing and trying different, you know, tactics, which is delivering what they do very differently, you're changing the structure over and over again. It's like changing colors every time you have a website or changing your fonts over and over. That's not fixing the problem. That's like rolling a shit in glitter. And I say this over and over again. And like I said in the email this week, by the way, if you want that, just email me and I'll send it to you. Or slip into our DMs. You cannot fill a bucket with holes in it. You need to plug the gaps. You need to plug the gaps. And sometimes it's hard to do that. That's avoidance. It's not your productivity, it's avoidance of doing the thing that's hard. We do the we tend to do the things that are easy and avoid the things that are hard. Because doing the things that are hard re relieve, well, they don't relieve, they they um they show us our reveal is the word I was looking for there. They reveal our weaknesses, they reveal our insecurities and our vulnerabilities. And coming back to Brene Brown, they reveal where we need to change. Most people only want to focus on what they're good at. And the way that you will grow is three is through showcasing vulnerability and addressing vulnerability and tackling your shame, which for me was, I guess, failure. Failure of not being where I needed to be at the time, watching people around me get to where they needed to be. But my life was different, my environment was different. There was no way I could have done the same things as them because they had the a different life. And I mean, kudos to them for doing the things that were this isn't shame on them for being there. That was never my my qualm was never that, oh, they're there and I'm not. It was my own questioning of how did they get there and I didn't. And it was really like addressing that this happened to me. But then you have other people say to you, don't air your trauma, don't air this and don't talk about this. Where I say, fuck that. Honestly. This thing happened to me, this thing caused this problem, and this is why I am where I am. However, what I will say to that is address that that happened to you, but you need to get yourself back up again. It's all good to sit in the pity party. You need to sit in the pity party, but you also need to get back up again in your time. If you do it too early, you won't get up. So ignore the people that tell you not to address that stuff because obviously they haven't dealt with hard things. There are people that dealt with some really hard things. And the way that the world is at the moment, there's a lot going on. And if you're someone that feels deeply, it's going to affect you more. Therefore, the way that you do things uh is going to be different. So for me here at You One and Only, I'm changing the way that I see capacity. And I've capped this year, and I've said, this is what I'm doing this year. These are the people that we're going to work with. If they do not pass this criteria, I don't want to work with them. Which is why on my contact page now it will say expressions of interest, not come and work with us, because it's an interviewing process for for us as well. We have got amazing clients in the studio at the moment, amazing intentions, and that's where I want it to be. So the moral of that is when you stop forcing the clarity that you need, it will arrive on its own. That was one of the biggest lessons that I learned. And it was letting go. It was almost like that. It's really hard to explain because I can't tell you when that happened. It was kind of like I just did things differently. It was like I, I don't know, I can't even, I just went out, spoke to more people again. Uh, I will say that meeting people and being around different people and getting yourself into real life things will also help you do that. And that was one thing I did make very clear was to get myself out of my little bubble and to push myself back out, which is really hard for a lot of people post-COVID, even though it's been a solid six years-ish now. Wild. So let's use restraint as a strategy. Let's look at it like this. Why observation is active and not passive. This is important because why nothing new is different from doing nothing, and how I guess our decisions for this quarter can compound for later. We need to know that brand building is the long game. I think a lot of people see brand as just the visual identity or a tone of voice. They are part of a brand identity. The biggest thing that people miss about brand identity now is culture, is leadership. How that business is run from that leadership team will knock down into the cultural environment that the employees and the staff sit in. And whatever that environment is, as we've been speaking about, will be a direct correlation on what will externally go out. You hear it all the time of people boycotting companies that have done their employees dirty. It really is if you own a business, you need to understand that you're also in the business of people, right? You're almost built to serve. Leadership isn't being at the top and having power. Leadership is encouraging those that are underneath you to work towards a common goal. And if you can't motivate, the team won't be ready. It all comes down to it. That's why one toxic hire can completely derail a team massively. And culture is where we're at now. It's no longer stay at a company for 25 years and be loyal regardless. It's what does it feel like to be there? How does this affect my well-being? Work plays a huge role in the way that we function as humans. It's a big majority of our lifetime and our time. And if you're in a really horrible workplace, that will knock into your personal life. It can affect relationships. It goes so much deeper. So when I see people talking about, you know, your business isn't working because you're not posting enough on social media, and it's like that's it's not even, it's not even a little bit of an icing. It's so far away from the point. And I think we're kind of getting to that Dunning Kruger effect, if you know what that means. It's a it's the bias where, you know, loud, confident people talk more, but they actually don't know that much. And then it dips down to the people that actually really know what they're talking about. And they don't talk at all because they know that there's more to know. And then you have the real experts that start talking. I feel like I've gone down the dip and I'm on my way back up the incline. Being in this industry now since I was 21 years, 20, I was actually 20. 20 years. So I'm 40 this year. So yeah, well, it's been 19 years, I think. 19, 2000, yep, 19 years. You learn a lot. So being in agency land has taught me about how to deal with people, especially in different environments, different workloads, different clients, different political environments in terms of office politics and how to sell an idea, understanding different dynamics. Starting my own business has helped me to see things from a very different lens and working from that. And then obviously, studying communication and studying human behavior is a real eye-opener into different people, different perspectives, different ways of understanding. This is all compiled. This is not just me being in the industry for 19 years, it's 19 years of lived experience. It's 19 years of study. The amount of study that I've done, like I'm like, I would love to be paid to learn stuff. Might do an honors, not sure. But that's the point. You need to see that the most strategic thing that you can do right now isn't nothing. It's nothing new. Does that make sense? So don't go and reinvent the wheel. Go back. I remember being with one of the my membership groups that I was running, one of my programs that I was running last year. I don't do that on the often because it sucks my life away from me and I can't like when I give too much. But when we were in one of those, the question that I asked was, why did you start your business? And are you talking about that now? And all of them said no. So sometimes we can be so stuck in what we're doing that we evolve so far from the point of starting that we become unrecognizable. And sometimes you need that grounding by going back to why you started in the first place. So obviously, if you're just starting out now, this is not going to resonate. But we kind of speak more to those businesses that have been in business for five plus years, specifically those that have been in business for even more, and helping them to realign with the modern day, you know, trajectory. So I guess I can dissect or unpack the unpack it more over the coming weeks. And I'm trying to explain this to people because it is a really heavy, nuanced subject. This goes layers deep, and people are in this. Skimming on the surface. And when you go to those layers, you find the answers. But for now, just notice what's actually true for you. If you're leading a team. If you're within a team and you're in marketing, notice the dynamic. You know, not what you think should be true. See what people are saying. And don't just find sources that are going to confirm your own belief. Don't go and look for the people that are going to give you what you want to hear. You actually want to listen to the people that give you the advice that you don't want to hear, because that will tackle your avoidance. My goal this year is to not make people feel bad. It's to help them find the problem. Because I've been through that. And when you do come out on the other side, my God, it feels so good. Because you know that you've done that deep, really gross, messy work. But trust me when I say when you come out the other end, it is so worth it. Anyway, stick around because this is the content that I'll be pushing out for the next few weeks. And if you have any questions, please feel free to drop a DM or reach out via email. Until then, I'll chat to you next week. Did you like that episode? I hope so. Because if you did, why don't you head over to whatever platform you listen on and rate and review? It's much appreciated and helps others know what we're about. If you want to follow us, you can find us at your wanna knownly underscore AU on Instagram or head to www.youwananonly.com.au

Head Shot

Tara Ladd

Host