Brand and Butter

Beyond Algorithms: Understanding the New Consumer Mindset

• Tara Ladd • Episode 88

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In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.

We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you.

I'm discussing what that means for brand building now: why trust is in recession, why performative anything dies on impact, and why cultural intelligence isn’t a 'nice to have'... it’s the whole assignment.

If you’ve got that nagging feeling your brand is starting to feel a bit… 2019, this one will help you figure out why, and what needs to shift so you’re aligned with where the market is going, not where it used to be.

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SPEAKER_00:

You're listening to Brandon Buddha, straight talking, occasionally in your face, no BS, branding podcasts, modern marketers and business owners. For those who want to understand the influence and power of branding and health caring associations, consumer behaviour and design thinking can impact what people say, think and feel. I'm your host, our life is sometimes funny, sometimes vulnerable, and often unapologetically blunt. Founder and creative director of Brand and Design Agency, your one and only. Hey, hey, welcome to this week's episode of Brand and Butter. I want to talk about something that I feel is so obvious and in everyone's face, but people are completely missing it. And it's really this uncomfortable truth sitting in most decision makers' laps right now, or those that are in leadership or founders and those that are making decisions on how to move their brands forward. It feels to me the general consensus that I'm getting is that a lot of brands are panicking. And I think we've seen this stagger through because initially during COVID, you saw those that were in more vulnerable positions either drop off early or they had to adapt earlier. And now we're seeing those that were kind of going okay during COVID and even after, directly after in the initial stages of the economic crisis, now starting to feel the pressure. And that's genuinely because the pattern continues, right? People stop spending, it's going to impact everyone. It's it's like a ladder, it's a ripple effect. But there's one big thing that so many people are missing, and it so it goes so far beyond an algorithm, right? Everyone's trying to hack the algorithms, they're trying to do things to be seen and go viral and get heard. But there's this big thing that we're missing at the moment, and that's that we're sitting in the middle of possibly, well, it is, it's not possibly, the biggest wealth transfer in human history. So within the next decade, we're going to see somewhere between 62 to 84 trillion with a T transfer from the hands of boomers to millennials and Gen Z. And every brand, business owner, decision maker, anyone that is in that space of marketing and business development, they they don't know. And they're still building for this generation, like I don't know, boomers and I mean, I get the target audience if you're obviously targeting an older audience, but there's a big thing that they're missing, and that is the younger generation and their value shift. So today I want to dive into why brands are feeling off. And ironically, it's not a logo, it's definitely not a logo that's the problem. It's that most brands are still solving problems that are like 2019 era in a 2025 world where the entire cultural landscape has shifted so dramatically that I don't think people have caught on to that yet. So this ties into what I spoke about a couple of weeks ago. But this is how it's going to impact the way that we spend and the way that we identify as people, as consumers, as you know, in general life. So brands don't really understand this behavior shift. More and more brands are starting to cotton onto the psychology. But when we're developing brands and marketing, not just not just brand identities, we're talking about the ongoing marketing psychology and the way that we speak to consumers, buyer psychology, sales psychology, all of the psychology, there's design psychology. There's obviously psychology is just another way for people to cognitively understand what you're doing. And I don't think people are just not ready. They're just not ready. And I can see this happening so clearly. We're getting more and more work because I think people are starting to realize. But a lot of people are like, that doesn't apply to me. And they're like covering their ears or they're just stuck in their own ways. And they think it's program changes or or platform changes, for instance, like Instagram's algorithm or AI tools coming in, but it's so much deeper than that. Like we're talking systemic change, we're talking cultural intelligence that needs to be at the core of everything that you do. But instead, brands are, you know, changing the way that they execute a reel or you know, swapping some words through their messaging. And messaging can have a big power shift, but in order for you to understand what messaging needs to change, you still need to understand the audience. People don't know their audience, and it's because we've shifted so drastically. If you're still going, I'm I mentioned to a friend last week, how often do you update your target personas? Like, how often are you revisiting them? And she gave me a decent answer. But for me, I it's it's like every three to six months I'm revisiting. Does this still apply? Are we doing this? Where are we at with the climate? Because things are moving so quickly, and that's because of the rise of social media. When news can travel so quickly, trends can happen, and something that you were saying a year ago could be so outdated now, and people need to be across this. So let me give you some context because I can go quite deep, and sometimes I'm like, well, reel it back. But in 2019, and I say 2019 because it was pre-COVID era, because so much has changed since COVID, geopolitically, environmentally, socially, like it's it's a whole thing. But in 2019, you could get away with surface level positioning, you know, nice looking design, some cool copy, decent product, and like that was honestly enough. And even prior to that, it was, you know, you have a logo and some colours, and that was it. You didn't need any of the other assets, like it was just more. I mean, obviously, bigger brands knew this, that's why they're bigger brands, and they have the budget. But smaller brands are now needing to step into this space now, and it's not aesthetic, which is primarily what most of the other thing was. It's now so much deeper than that. Trust was assumed through that positioning, but when we're looking at a post-2020 era, which is now look at it, almost six years. That's a long time for a lot of people. It's like time froze, and I it's like I'm trying to shake people to be like, hey, it's almost it's been over half a decade, let's let's let's shake out of it. But trust has completely eroded, like it's gone. So we saw institutions fail. Like we're talking systemic breaks, systems breaking. We saw governments fail and drop the ball. Brands got exposed for performative activism. Go back and reference Costco and Target. Costco being good, Target being well, not so good, Target US, I shouldn't mention. But it's the perception of how customers see brands that are fundamentally shifted. So it's not just them I guess I guess how do you explain it? It's not just overreacting, they're not tinfoil hatting. It's who know when you can't find a word? I just did that. Skepticism, maybe? I don't know. It's so it's it's basically consumers actively finding what they want to know now before they let their money go. So people don't just Google your product anymore, they Google everything about you, you know, whether they want to align with you, what things have happened to your business, you know, what the well they want to know everything. So before they give you any kind of money, they want to know have you pissed anyone off? You know, how do you treat your people? Uh what are you saying online? Is there something that you've said that's pissed a whole bunch of people off? Like they are going full stalker mode on you to make sure that they're invest like they're investing their money well. And if they're not doing it, someone else is, and then they're sharing about it, and then their followers and community build together to just collaboratively come together and boycott. So they're not just reading an about page anymore, which they used to do. Used to be like, yeah, but about page is everything, you know? Nope. They're stalking founders on LinkedIn to see if they're an actual good human. And if there's nothing there, they're gonna fill the gaps. This is where I used to talk about brand from a corporation point, whereas you set the narrative from a brand perspective. But now personal brands are so important to have in alignment to the business brand. So that's a really important thing to manage your own brand. And I've been screaming this for the last couple of years. Like I cannot tell you. I even had a program I did ages ago before everyone became a personal brand coach. We had a whole masterclass on it because it was really obvious. It is really obvious when you know what you're doing, you can see the patterns that are about to come out. So I guess you could call it a trust recession, which is what everyone's calling it at the moment, but it's really just because everything became so fake. You know, this is who we are online, and this is not who we are in person, and it it there was a massive disconnect. So people stopped believing in it, which is why we're seeing the rise of the authentic or like, you know, the authenticity through videos where it's just talk to camera. Like TikTok is talk to camera, it's not, you know, highly edited things, which is still needed and warranted, but there are still still times where, which is why I have a strategy where I will randomly rant off in stories but have more calculated cuts through Instagram's reels or you know, general reels on the business page. But on my personal page, I am authentic 101 there, unless I'm collaboratively sharing. And there's a reason for that is because my life is really easy to ramble off. But when you're talking from a business lens, you do have to curate that slightly, but it still needs to come from a place of authenticity. Does that contradict anyway? You'll he you'll hear me as I go through. So what's happening is I guess while we're in the okay, so while we're in this trust recession is we're simultaneously experiencing the biggest generational power shift we've ever seen. So with Gen Z, it's not just entering the market, they're reshaping it. So their voting power, purchasing power aligns with activism. And this it this is not a trend. This is their new baseline. So I think a lot of people are like, oh, it's just the younger generation coming through. No, it is a massive behavioral shift because what the older generations have, so say even Boomers and Gen X and backend, maybe elder millennials, if you were lucky to capitalize in that space, have got the life that they they were always told that they could have if they worked hard. Whereas now, if someone works hard, that's not a guaranteed win. So this is where a lot of these people are coaching, and they're like, you just need to put the hard yards in, obviously, but also we need to take a much bigger look at the world that we're living in right now because even the price of a house for these kids is going to be something like eight or nine times the amount that we had to pay. And you know, we bought our house in 2015, even then it was the jump. So we were like 2012 was 350, 2020, uh 2015 was 735. We got a bigger house, obviously. And then even our we just had our house valued at it was like up one point something, 1.16 or something, or whatever it was, but that is a massive jump for literally nothing. And then obviously they're looking at people that have multiple investment properties, which has shifted my mind on where I want to invest my money as well. I mean, no, hate if you've got an investment property, but I really do feel for that younger gen. So they're looking into a world where there is, it doesn't feel like there's any optimism. And so, yeah, that's where we need to be looking. And and I don't, and this is where there's going to be a disconnect with this if you don't have any emotional intelligence or any kind of empathy, which a lot of people don't. And I'm not talking about, oh, that's not, that's so sad that that happened to you. I'm talking about really sitting with where they're at and trying to figure out how we can systemically change things. And yes, this can come through brand. Brand has a huge role in cultural development, massively. We look at the modern day commercialized Santa Claus was elaborated and created by Coca-Cola. I have a whole thing on that. But huge things, huge, huge things. The way we we showcase status and luxury through brands, like all of it has a huge role in how we show up in society, and people don't even realize it. You know, what sporting gear you wear, what brand you're wearing, what shoes you have on, cultural significance 101, Michael Jordan and his alignment to the Nike Airs, like so many things. So let's talk about why it's broken. It's a domino effect of generational change, right? So Gen Z came through with different wiring, and they're digital natives, so they grew up watching institutions fail. Like they have grown up during this whole shift, and it feels like massive doom and gloom. Their purchasing power does not align with the values, it is their values. So, geopolitics, as I mentioned before, values and belonging are at the core. Identity alignment between people and brands isn't a nice to have now. It's non-negotiable. So if you're getting on and you're neglecting an audience and you're not talking to a specific group of people, you're alienating them. This is why inclusivity matters. This is why diversity, equity, and inclusivity matters. And there's another one, A, accessibility. I am very much interested in this space, and so many people that go, oh, I don't need to do that. It says more about you than it does about what needs to happen. It's I can't be bothered to do that. That's too hard. And by doing that, you're alienating a large group of people. There are different perspectives based on the worlds that we live in and the environments that we've grown up in. And it's really important that we understand different dynamics. A lot of people are only looking through it through a singular dynamic. Generally, cis white, you know, because that's what's been portrayed across literally every form of media, through the news, the way that they've created this superiority, and there is a whole thing there, right? I won't get into that conversation, that is very, very deep, but just understand that that's how deep it really is. So we're looking at it in the next decade, that massive amount of money, 64 to 82 trillion. Could be even more, but it's out there for you to read. Go and Google it. And that transfer isn't just moving money, that's a complete values realignment. And so let's break down the thought process here, right? So your amygdala, which is your emotional brain, processes information at 12 milliseconds. So your prefrontal cortex, your logical brain, takes 40 milliseconds just to begin. So by the time any logic shows up, emotion has already made the decision and started deciding. So this matters because the generation that's inheriting this wealth makes decisions based on value alignment, not a feature comparison. So they're not looking at your logos better than them or, you know, your pricing's better than theirs. There is something much deeper at play, which is why it's so important to show up. And so we've really got to look at it like how they're how they're weighing this up. So they're not asking, why does your product, what does your product do? They're asking, who are you as a company? And what do you stand for? And how do you treat your people? But the problem is brands are still leading with features and benefits like two decades ago. And we've seen, like, I saw this change happen when I stepped into the scene after 10 years of agency and started You One and Only 2017. And we saw that where we moved from profit-led to purpose-led. People needed to talk more about their businesses. We'd seen businesses that had been in business for 20 years really start to lose track of the market because we saw the rise of social media and web 2.0. We're in a very similar time frame now, but now people are really experienced with using social media. So, in the same time of another tech development, there's already been reoccurring conversation happen. So people are already savvy with social media, so the conversation's already spreading. Big difference between learning about it and doing it now. So brands are needing to adapt really quickly, and that's going to come from understanding your people. So you're literally speaking a different neurological language than your emerging audience, and you need to understand where they're at. It's you can't just be like, oh, they're young. You need to get to know them really well because they're going to be the future spenders. So let me tell you about the Endeavour Foundation. So they're a 75-year-old organization, they just had a beautiful rebrand, but the system wasn't executable company-wide. So they had the they came to us to help them fix the system, but they had all of these colors and all of these fonts and a whole bunch of ways of doing things, and it was all presented nicely, but there was literally no rulings as to how to roll this out. So pretty logos and pretty colors don't create inclusion. And when we're working with a company that works with intellectually disabled youth, it is really important that we had inclusion at the core of what we did. So when we came in, we kept about 50% and then rebuilt the rest, especially around, I guess, cognitive accessibility. So color pairings that actually work for intellectually disabled youth. But this wasn't just about making things look nice. It was about understanding their place in a shifting dynamic of the world, right? Culture evolving as it always does. But the landscape was changing around disability and inclusion. And the biases being called out now didn't even have names five years ago. That's called evolution, by the way, not labels. And then we have ridge. Construction who we're loving at the moment, and they've come to us wanting more visibility. And what they actually needed when we discussed some things was validation. And they knew they were needing something, but couldn't put their finger on it, and they knew that they were different, but they didn't know how to articulate it. And so every piece of communication with them has been about helping them find their place in a market that's shifting towards sustainable building and conscious construction, and they're amazing people. So they're not competing with other builders, they're leading a category that doesn't really exist, but we're naming it for them. I'm sure there are people with traits doing these things, but they're putting that at the core of what they do. So the data backs this up. McKinsey, everyone knows McKinsey, found that companies with strong ESG, which is environmental social governance for those playing at home, commitments saw a 10% higher valuation. But here's what they didn't measure, which is really important, is that the companies that fake it see a 50% trust erosion when they're exposed. So they're always exposed now. It's you can't fake this shit. It's just performative marketing will always come out. I've I can see so many people do it. One thing that I noticed a lot of people doing is that they will talk about their own life, which, but they will do it in a way where they're not talking about it authentically. They're doing it because they think that that's what their audience wants to hear. So whether that's parenthood or whether that's, you know, past, even past depression, I've seen people use their past issues. And it's look, it's fine to you. I talk about having depression, I talk about my lived experience with my son with transplant, my lived experience with ADHD, but it's coming from a place of genuine connection. Like I'm talking about this authentically, I'm wanting to connect with people, I'm wanting them to feel seen in my content. I am all about sharing my vulnerabilities. And so when I express that stuff, it's coming out truthfully versus someone that's using that as a pillar just to create a fabricated audience, essentially. So this audience feels like they're seeing this person in a certain light, but it will always come out because they can only talk about that subject performatively for so long before that, you know, the exposure happens. And it trust me, it will. So, what do we need to change? Well, what don't we need to change? There's a whole lot of stuff we need to change, but we need to understand that businesses um, well, business in general really is more about trust than ever before, like especially with the rise of AI. And ever since we've come, you know, back from COVID of being online and being at home and missing that human connection is is that people really need connection again. So this requires brands to think beyond their product and to focus on their brand strategy and differentiation. So notoriously in the past, everyone's been like, product, product, product. And I've been like, you should be able to sell anything under the banner of your brand. You know, it it needs you could sell multiple things under the banner of your brand because your brand is that strong without the product that you sell. And that's where most people miss is that they've they've got their brand being their product, and product branding is a whole different thing. Product branding, company branding, personal branding. There's so many different types. It's anyway, we don't have time for that. That's a whole that's a whole podcast thing. But yeah, it requires brands to think beyond, and not just big brands, like we're talking small brands now. And do you know what? The the the benefit of this is that smaller brands now have the capability to challenge the bigger brands on this because a smaller brand can be nimble, they can move quickly and they can adapt quickly, and they have the ability to take something and move with it. Big corporations, big businesses, they have like a whole environment that they need to be taking into consideration. So, like a whole company. So when you're shifting things and changing things, that's that's internal change. That's massive. If you've got like two or three people into like even 20, you can make that change super quickly versus a company that has, I don't know, a hundred people that they have to try and reinform. And that's where I truly believe we're going to diversify the way that people work. So I think this, and we're watching this happen in the ad space. We're seeing multiple mergers of these big, big brands, you know, RIP, like TBWA and DDB, and all of these, you know, 3-3 low, all of these big, big agencies that have carved out the way of advertising, have just merged into this huge, big merger because the way that people are advertising have changed. And we're seeing these like more nimble independent agencies pop up. Just I'm so here for that, by the way. It diversifies creativity instead of putting it all under one roof and monopolizing it. So that's my take on that. But I think it it comes down to the fact that identity alignment is becoming prominent, like it's becoming a core pillar, and consumers want to know about a company's values, their leadership choices, their culture. They want their money aligned to their values. This isn't a trend. This is the baseline. I will repeat that over and over. This is why brands like Patagonia and who gives a crap and liquid death are all absolutely killing it because there is a social aspect and feel-good motion behind what it is that they do and they back it up. It is backed up. So if you were to think about how you can apply this tactically, you need to start with cultural intelligence, not competitor analysis. So before we even dive into a competitor analysis, we need to market sense. We need to check where we're at, map the generational shifts in your industry, look at what biases are being called out that weren't even visible five years ago. So then we need to, the way we do it is that we integrate it across three different layers. So we have brain brand design, which is like the laboratory we have. We've got brain that's out now, if you want to go and have a look at that, but it's all about consumer psych and psycho psychology of choice. And your psychology psychological understanding drives your strategic positioning, which drives your design execution. So you can see where I'm going with the lab, is one, two, two, two, three. Most brands do it backwards because they start with the design and they retrofit strategy and then never touch the psychology ever. It always happens like that, which is why most brands are finding it a struggle. I don't know what my audience wants. How do I find out? No one knows what they want. They've got this beautiful identity, and we don't even know if that connects them because you don't even know what the psychologies of an audience to know how to shape the perception. It's like saying, hey, I'm gonna paint the walls in my house. It's like, but you haven't even got the house built yet. It's like, yeah, but I'm gonna paint yellow. It's like, but you don't know if yellow is gonna work. You don't know where the light's gonna come into, you don't know who's gonna be in that room. It's a whole different conversation. And so we use, I've penned it, the cognitive brand stack, which is a brain layer, which is understanding how your audience thinks and what drives them emotionally. Then we have a brand layer, which is positioning yourself where those emotional drivers live, and then the design layer, which is executing in a way that reinforces, not undermines that positioning. So what becomes possible after that? Okay, this is what we've been working hard. I've been trying to systemize the way that we've been doing our thinking because I didn't know how to put it into words, and that's what I've been using AI for is to systemize my thinking, and it's paid off tenfold. So basically, when all three of these layers integrate properly, something really cool happens. And so you capture the consumer mind, behavior, and alignment. Your strategy then aligns to the consumer psychology, which doesn't change, by the way. So your personas might, the people that sit in that space might, but someone is always going to fall into that psychology. For instance, if you sell baby wear, you know that when someone becomes a new mum, that doesn't change. When someone's kid gets older, they move out of that flow and then it continues the cycle. So you can lose clients because they've evolved or moved on, but where you're targeting a time and a space and how that person feels within that life cycle. And that's what you need to take into consideration is understanding that person, right? So then we have to dive into that. Your strategy aligns to the consumer psych, which I just said, so that doesn't change, and then your design execution aligns to the brand vibe. But what I do with your one and only, what we do, is that we stay fluid enough so it can move as the market moves. So we're building in adaptability, not static brand identities, which used to exist. We're building in the ability to grow, retire things, introduce things, and create more like of a stylistic approach so that you can evolve instead of needing to rebrand every bloody five seconds. So with Ridgeline, we're hoping that they see themselves getting projects with the right type of client, you know, the right type of projects for the right type of client. So clients who will value what they value, which is already happening. And based on the conversations that we've had, there was a clear pattern and projects that build their reputation in the direction that they want to grow in. So that's what's going to happen when you we build that emotional intelligence into the strategy. And if we're talking about endeavor, they're using a system now internally which creates consistency. So how they then execute their brand across the board is now going to have a really clear and succinct ruling as to how people can then use that brand. Instead of it being, you know, open to interpretation, which can then cause, you know, discrepancies when someone else executes, and then you see it over there looking different, see it over there looking different, and then it doesn't look the same. So people can't make that mental connection. So now they've got, and I dare say this word, synergy, cohesion, it's connection. So people can then familiarize themselves with it. That's what happens when the right people understand the right value. So when you solve that layer first, everything else then falls into place, the cognitive layer. So what's the path forward? Here's my hot take. I guess if we're looking at it, it's going to well, I love to ruffle feathers, I'm here for it, but a lot of brands fail at integration because they're more ego-aligned to their market aligned. They want that, they want that reputation, they want people to like them. That's why it's all but it's always been about followers and it's always been about vanity metrics. Except a lot of the times my best performing pieces come from lower ranked, you know, six or seven likes, and I get a sale from that, which is, you know,$15,000,$20,000. And it's like, why would you care? You said what is what is what are you chasing here? For me, it's always about community. It's about my people, it's about how can I hit keep them happy. And it's it's also about understanding who that community is, which I found leaps and bounds. They're very prominent and very clear to me. So I create content and I create information for that audience. Anyone else that sits outside of it, it doesn't matter. And there's a difference between a target audience and inclusivity. For instance, when I'm talking about diversity, equity, and inclusion, there's a difference between a target market and talking to the person that you're trying to talk to versus saying, you know, I am targeting only these people because I can't be bothered. There's a big difference there because you're targeting a value-aligned group of people and what it is based on where they're at with their life set, and it's understanding that that's their audience. And so we really need to understand that with ego-driven decisions and wanting it's a lot of it's about likability, wanting people to like you and think you're cool. Um, like I could say that most of the time, is that fear stops them from real change because they think that people will think they're cringe or they won't do the things, or you know, they try to be cool, and sometimes when they try to be cool, they do it at the expense of someone else, and that's that ain't cool either. So a lot of people are thinking that AI will save them, but while they're actually missing that people are screaming for that lived experience and that connection, and this is why we're seeing the rise of the third spaces. So don't know if you know about that. People are looking for that third place that they go to, if it's like a cafe or it's a gym or a Pilates studio or you know, community center or whatever that may be, because work and home has kind of merged where they used to be two different places. So people are looking for that like third part to go to and connect with their community, and that's on the rise. So we're seeing that, like you're watching these other trends come off the back of run clubs, they're going nuts. Like that's 100% that you can't automate cultural intelligence, you just can't do that. So I guess the way forward is that you need to stop solving pre-2020 problems and start really understanding the cultural trajectory. And by that I mean like I'm I'm I'm a chronic online person. I'm constantly consuming different forms of data, reading different forums, understanding what people think that's just me being a people watcher. I would not tell people to do that 24-7. But it is really interesting to watch how people fall into these traps. But also watching the conversations happen. We saw this with the Australian election. A lot of people were blindsided, thinking that um the way that that election was going to go. But if you were on the wrong platform, which a lot of people were that didn't think it was going to go that way, my platform was filled with the exact direction that it went in. And I was looking at a lot of other people that were genuinely shocked. And I was like, well, of course, if you stay stay stuck in an echo chamber, you're only going to see the world from that point of view. It really takes you to be actively intentional in how you consume things to see different perspectives and understand different narratives so that you can then adapt and evolve. So if you are stuck on, look, let's do a shameless plug here. If you're stuck on what you need to do and don't want to throw money at a rebrand just yet, the we have a brand gap finder, which is like a scorecard. So you go in and you answer a bunch of things. It will ask you to ask other people as well for different external validation. But it shows you whether your problem is psychological, strategic, or execution-based. Because your competitors are watching each other. So instead of watching them, start watching the culture more and watch it move. And you will then tap into being the leader versus the follower. So if you are feeling that disconnect, which a lot of people are, to be fair, like even the ones that were winning are not winning anymore. That sense that your brand is increasingly off despite doing all of the right things, you're not imagining that. It is really that the world is shifting and most brands aren't shifting with it. And so whoever you're following is just winging it as well. So it takes active innovation to think differently and create the new normal, which is what's happening right now. So hopefully the brand gap finder will help you to find exactly where your misalignment is because once you see that gap, you will not be able to unsee it. And more importantly, you can know what part to fix. It'd be like a domino. You go, oh, that fixes 10 problems just with this one thing. So, as always, if you found this useful, please send me a DM or comment and I can come over and have a chat about it. Otherwise, hope you enjoyed this week. It's something that I'm getting right into because before we create any kind of brand identity, this is the deep meaty subjects that we have conversations with our clients about, and this is where the magic really shines through before we even touch anything design or strategy. So moving into the end of the year, we're all feeling a little bit depleted. Um, hopefully, I can prime your brain with some thinking. So when you are sitting on the lounge at Christmas and hopefully not over-stimulated with the mental load, you can have some random ideas pop into your head because I've plugged you with some thinking. Aside from that, I will chat to you next week. Did you like that episode? Hope so. Because if you did, why don't you head over to whatever platform you listen on and rate and review? It's much appreciated and helps others know what we're about. If you want to follow us, you can find us at you want a knownly underscore AU on Instagram or head to www.youwananonly.com.au

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Tara Ladd

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