Brand and Butter

The straight-talking branding podcast for people building brands that actually mean something.

Brand and Butter breaks down how psychology, strategy and cultural shifts shape the brands people actually choose. Host Tara Ladd (founder of Your One and Only) gets inside the real influence of branding... how behaviour, culture and design change the way people see, think and buy.

Sometimes funny. Always honest. Never dull.

Because understanding behaviour changes everything.

Your One and Only is a culture-led branding studio building brands that breathe with culture through psychology, strategy and design.

Host

Tara Ladd

Meet Tara Ladd. Behavioural Brand Strategist, ADHD thinker, and founder of culture-led branding studio Your One and Only.

Behavioural neuroscience. Consumer psychology. Media communications (including a stint at Wharton). Currently studying psychological science. Because apparently 19+ years wasn't enough.

Those years? Working for brands Coca-Cola, McDonald's, The Endeavour Foundation. 10 in ad agencies. Running her own studio since 2017 (and counting.) She does more than make brands look good... she gets inside why people trust, choose and stick around. Then builds from there.

Find her on Substack at @taraladd, where she writes about culture, behaviour and systems from the messy side of real life. Or sign up for Design Mind Theory for the behind the scenes on brand psychology direct to your inbox.

https://youroneandonly.com.au/taraladd