Brand and Butter
The straight-talking branding podcast for leaders who refuse to settle.
Brand and Butter delivers no-BS advice on how psychology, strategy, and design create brands that work. Host Tara Ladd, founder of Your One & Only brand design studio, breaks down the real influence and power of branding – how understanding behaviour and cultural shifts can transform how people see, think, and choose.
Sometimes funny, always honest, never dull. This is the podcast that cuts through industry jargon to talk about what actually makes brands stick.
Tara Ladd is the founder of Your One and Only, who design brands that breathe with culture through psychology, strategy, and design.
Brand and Butter
Memory Psychology: Why Some Brands Stick and Others Don't
Ever wondered why some brands stay stuck in your mind while others disappear the moment you scroll past? The answer is in the psychology of memory itself. In this episode, I dive deep into how our brains actually process information, especially when we're overwhelmed (which, let's face it, is most of the time). Drawing from my experience navigating 37+ hospital stays with my son during his liver transplant journey, I share how these high-stress environments revealed crucial insights about communication that apply directly to brand memorability.
Resources mentioned:
Download Trust Blueprint
Get The Market Advantage Gap Workbook for $67
Or join our 5 day Gap Strategy Email Series
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
you're listening to Brandon butter a straight-talking, occasionally in your face. No BS branding podcast for modern marketers and business owners here for those who want to understand the influence and power of branding and how pairing associations, consumer behavior and design thinking can impact what people say, think and feel. I'm your host, tara Ladd, the sometimes funny, sometimes vulnerable and often unapologetically blunt founder and creative director of brand and design agency. You're One and Only hey, hey, welcome to this week's episode of Brand and Butter.
Speaker 1:I had to take a week off because I lost my voice and you can still hear that it is partially gone. I love that for me've got this amazing setup, but I never use it. I'm like this is just too overwhelming for me. The irony is that I'll start talking about ADHD today, but I'm just like this is all great and it looks fantastic, but I just actually can't be bothered with that. It overwhelms me so much that I just don't end up recording something. So I ended up going back to what was easy for me and that was sitting in front of my computer, putting on my camera and just hitting record and going. So here I am and that's how it's been the last year. So you'll see a couple of the earlier episodes, there was all these beautiful light in the background and I was like I am not doing this again, so too hard basket Can't be bothered for the moment. This is getting what I need out of it, like, I mean, I know that high-end production is here.
Speaker 1:I am talking about, you know, brand and presentation, and yeah, anyway, I digress. So today I'm actually going to be diving into memory psychology. Well, basically like why there are brands that you can can, why there are brands that you will forget and why there are brands that you can can, why there are brands that you will forget and why there are brands that you will remember. It all ties down into your emotion. Everything is emotional. By the way, if you haven't, if you don't understand how the brain works, think of it like there's a really good book called the Whole Brain Child and they talk about the way that children process information, which, in actual fact, is the way everyone processes information, and most adults wouldn't even know how to do this properly. That's why we're self-regulating. But how they explained it was.
Speaker 1:Think of your brain like a double-story house and whenever you're fed information, it funnels through your emotional center, your amygdala, and you have the ability to then respond. It's not until you are emotionally stable that you're able to give a logical response, right? So if a kid comes to you and they're like all upset, you can't talk sense into them at that stage. They're not going to listen to you. The same way as if you know you've got your drunk friend who has just broken up with a boyfriend and she's texting like and there's tears. There's just no way that that's going to happen. You need to calm them down, get them stable, and then you talk sense into them. It's the same thing with any kind of memory, right? So the way that we're dealing with this is you need to kind of understand that everything that someone filters, it doesn't matter if it's the most mundane thing. It funnels through emotion before it ever goes to logic. So all these people that get online and they're like, oh, why don't you think logically? Everyone thinks emotionally before they think logically. But carry on. Anyway, that's my little rant. I had a massive argument with a guy on Instagram about it. I don't usually do that, but I was like I'm right here and I'm going to take you down for it, and I did, and he didn't reply to me. So I'm like, yeah, go learn a thing, go think logically. Anyway, that's logic I want to talk about.
Speaker 1:There's a little bit of mixed experience. So one of the things that I do is, well, I'm obviously always have brand on my mind, but when I'm thinking about brand, it's always coming from these lived experiences. If you think about anyone that's innovated or they've come up with a really cool product or a really cool service, it's always been off the back of something that someone wanted. You're solving a problem. It's essentially what it is. The issue is that too many people think that everyone wants their product and their service, when in actual fact, you need to kind of build that emotional connection there. So if you're offering something that's, you know, vast and everyone has it, you need to then create your own distinct differentiation or a need to become distinctive and unique for people to remember you. So that's when the person comes in. Hence, why we're seeing a lot of personal brands really take off now is because it's people. People are different. You know what they say be yourself because nobody else can be. It's kind of like that.
Speaker 1:So I guess, if I talk about my situation and I've got a whole list up here because you know ADHD and I digress, I digress, I don't digress, I get sidetracked. So here I am with a list, but it put me back to the space when, when I was with in hospital. Spit it out when I was in hospital with my son, ari, back in 2020, he had a liver transplant. For those that don't know that story, talk about that in a minute, it minute. It was well, it was a really overwhelming time, right? So Ari just had a procedure and my ADHD brain was, like well, completely fried. You can imagine how nuts it is when you're trying to think of all these things at once. Mind you, I'm running a business peak COVID at this stage, so love that for me.
Speaker 1:But basically, I'm looking around in this ward trying to find the elevator back to where I needed to be, and everything looked the same. Now the kids' hospitals are a little bit better than the standard public adult hospitals because they've got kids stuff everywhere. You can of identify areas, which is an interesting point here, but everything kind of looks the same. It's all boring and they're all useless unless you actually need them, and that's why they will have the emergency department in bright red. That's intentional, so, and I guess maybe the other things are intentional, but I guess, as I was standing there, I was getting like more frustrated when it kind of came to me that I do this for a living. So I study how people process information and this is really important because you need to understand how people process information, to understand how people's brains work, especially when they're working under stress in all of that.
Speaker 1:So if I can't figure out this signage system when it's my job, how the heck is anyone else going to be able to navigate it? Place marketing or place branding, I should say, is big dollars. It's like signage in airports. There's like a whole system to it. It's architecturally like design thinking 101. It's really important.
Speaker 1:So then, as I'm thinking about brands right, because, as I said, as I do in my hospital corridor moment think of your customer or your audience that you're trying to attract at 11 o'clock at night, scrolling through their phone absolutely, brain maxed out from the day. Scrolling through their phone absolutely brain maxed out from the day. The only thing that is going to capture someone's attention is for someone to do something that has impact or stands out from the crowd and everyone's like what does that even mean? Well, we want to kind of design for that calm or that focused person who doesn't exist. No one's thinking in that right frame of mind. We're trying to actually capture attention from everyone, and it's not that attention spans are shrinking, by the way, it's that we're just being overwhelmed. So that's what I'm going to be talking about today. It's about memory psychology why some brands stick into your head and other brands will. They won't even get a look in. It's a whole thing.
Speaker 1:I wrote a whole blog on it. I'll talk about it in a second, which I'm doing a lot of talking about it in a second, but I can't give everything away in the intro. It's not about aesthetics, right, like it's everyone's like obsessing over logos. Like the amount of times I'm working with someone and they obsess over a logo. This is like for everyone, by the way, it's not just it's not just any specific client, it's like across the board. So detailed on what that logo looks like. Now, don't get me wrong. The logo can then be executed out right, but what you really need to be looking at is the whole essence of the brand who you are, what you do, what you're about, who you're here for, who is your audience? What do they want? How do they consume, what do they prefer? All of these things are so important. It's the psychological stuff that makes people remember you and buy from you. So that's what we're going to be talking about today is like these deeper areas.
Speaker 1:So if we go back to the hospital thing, it wasn't a once-off. I already obviously needed a liver transplant nine months old and we had 37 hospital stays. We're actually up to 39 now. I had two this year. Love that. But those 37 hospital stays were in a three-year period. So that's pretty intense, especially when it's a COVID lockdown, being immunocompromised.
Speaker 1:You know good times, but let me tell you that when you're navigating that health care system with an ADHD brain, I might say and your kid's health is on the line, you become really hyper vigilant and aware of, like what works and what doesn't, which is why I've steered into what I do best and that's really just understanding systems and navigating lived experience, and I want to work with the people that are kind of dealing with those things in their life. So not many people will probably have to deal with a liver transplant or a transplant. I do actually have a client that did so. That was an interesting conversation, but I kind of find that because I've dealt with something that may be a little bit deeper than what most people will experience, that a lot of people kind of ask me questions and so I'm here to talk about it. I will always talk about it until the cows come home, but, yeah, when your kid's health is on the line, you become really aware of what works and what doesn't.
Speaker 1:So every time I got lost in the corridors because I had multiple times especially my public hospital that we were going to during COVID they were doing like renovations and they had like all these boarded up areas you had to take like elevators to two. I was just. It was a nightmare. I was like learning something pretty crucial. Right, it was about how overwhelmed brains process information. Now, as an ADHDer, I am already very aware of this, but it became very, very obvious. So most of your customers, they're operating from overwhelm. In fact, most days everyone's operating from overwhelm due to the vast amount of things that we're constantly blasted with every day. As an ADHDer, this is an advantage in some sense, because I figured out how to do certain things, because ADHD brains are pattern detection machines. We, like can scope out a pattern, pattern recognition on point right, so we can spot inconsistencies instantly and we feel cognitive overload because it happens to us all the time. So we can identify it before it does happen. And when everyone else is designing for that ideal customer who's calm and focused and has all the time in the world, I want to design for reality. So people who are juggling kids and trying to figure out if they can squeeze in one more Netflix episode, but also people that just feel unheard, unseen, and that's where we're moving into.
Speaker 1:So let's talk about the psychology bit. Miller's rule says that your brain can hold about seven things at once. It's pushing, it depends, and that's it. But brands act like Well, that you can download everything into an unlimited RAM, like if you saw my browser, I have like 50 tabs open right now and like then I have segmentation browser windows with more multiple tabs. And I reckon if you think about your brain working like that, you've got to assume that someone's going to be like oh, remember my brand and you're just one of those little tabs in the segmented browsers, if that Maybe a post within the segmented browsers, and so we've got to really put ourselves in the position.
Speaker 1:Now. Psychographics is really at the core of everything, and psychographics is the belief systems of values, really understanding the buyer drivers and motivations. You hear everyone spruiking on about sales psychology. Now half of them don't even know what they're talking about. Just an FYI I've gone to uni and studied multiple subjects in behavioral economics so I know this subject well, um. But it is a very hypey thing at the moment because everyone's like, oh, psychology, when they don't really know anything about it at all. That's why I won't put psychology in my psychologist, in my what do you call it? Description, because technically I'm not a psychologist. I've just studied elements of it. More on that later.
Speaker 1:So yes, miller's rule basically says that your brain can hold seven things at once. It's like your short-term memory. I talk about this all the time. So your brain kind of looks around, sees what it wants to scan. If you capture someone's attention, first you have to get the attention right. It's exposure. Once you get the exposure, then you funnel into the short-term memory. Now the short-term memory holds it and then decides what it wants to do with that. So if it's recognizable, distinct enough, you may get that to pass through to the next stage. If it's not, it's gone as fast as it's entered.
Speaker 1:The brands think, or other businesses think that you're some kind of information processing robot. We all, they all think that you can just remember what they posted yesterday. So why a lot of people hesitate to post? So they assume that you remember what they posted yesterday. Mate couldn't remember what you posted an hour ago, unless you do something very freaking cool. So they'll throw 47 different messages at you and wonder why nothing works. And meanwhile the things that actually do work they know, or the brands that actually work know that that's not how people work. They don't remember facts, and that's actually true, but we remember how things make us feel. You know what they say. They don't remember what you said, but they remember how you make them feel, and that's actually true. There's a whole thing I could dive into here with the illusionary truth effect. So someone could have facts but someone could tell an emotional story. The people are going to remember the emotional story, even if it's a fabricated lie over the hard truth. That's a whole thing with social media at the moment. I'll get back on that later, but basically these are the things that I think.
Speaker 1:The hospital signs failed and I should also mention that different hospitals obviously have different signage and you may go somewhere like I know that I'm very hyper vigilant and aware of signage when I go out to things, especially like events. Imagine like going to an event and needing to go to the toilet and you cannot find the signage. So then you're busting to go to the toilet. You can't find where to go. Then think about how you're feeling in that moment. It's the same thing with everything.
Speaker 1:Signage is communication method and how you design it and where you place it. All of these things matter. Design elements matter. The same as if you were to design an A5 flyer would be the same way as if you were to design an area Like there has to be. There's like systems into how we read. So in westernized culture we read like an F It's's called the f pattern. So you start at the top, you go to the right, you go back down to the next line, then you read across, you go down again. That's just the way. It's like a zigzag, it's the way we read and unless you, if you want people to read, read in an unchronological order.
Speaker 1:So outside of that space, you need to do things that make them read that so you guide them certain way, so you could have a person that is looking in a certain direction and that's called priming visual priming. So you would have a person in the ad looking in a certain direction and it's research has shown many times that people will look at the person before they will look at the words. So they will look directly at the person. Heat maps and stuff, you know they look at the person, then heat maps and stuff, you know they look at the person, then they look at what the person is looking at. So if you notice this in Chanel, they will be looking at a lot of the times. Chanel will have them looking at the product. That is a play. So you will then look at what they're looking at. Bang, bang, bang. It's all system You're getting them to look at.
Speaker 1:You know the way that you, I guess, place your text. Make sure that you do that in hierarchy in terms of font size. If you've got all of your fonts in the same size, or about six different types of fonts on there, what your brain does is go holy shit, what's going on here? So you really I always say never have any more than three, two, max, right, not two max, three, max, two is usually what I go for. You have a contemporary font or a hero font, and then you have a sub, a sub copy font like a body font and you pair them and if you have more than that, it's what my design teacher back in the day said it was a font salad, and so it will overwhelm people.
Speaker 1:It doesn't look nice. You might think it looks nice. There's eight different fonts on there. It's just. It's actually not nice at all. It's confusing the hell out of everyone.
Speaker 1:You could have the most simplistic. You have a page and you have all these beautiful designs on it and the one line of messaging, and then something else just has a plain background with the one message. Chances are the person's going to remember the one with the plain packaging. You know the plain background over the one with the pretty design Looks nice, great, doesn't do its purpose. That's where messaging and design come in so strongly together. So it's really important that you know that.
Speaker 1:So being neurodivergent in the industry isn't a limitation. It's actually a really cool tool to use because you can see between the lines and I think when you look beyond the visual overwhelm that I guess makes neurotypical brain switch off without them even realizing is that I have and feel the overwhelm before it happens. So I've done this many times. I will know what I need to design, I know how to block it, I know which icons to use. It's a system that I've already meant. I'm a visual processor so I can visualize things, obviously before it comes out. It's like I'm like an early warning system. I guess you could say, like that's not gonna work, don't even try it.
Speaker 1:So, like when I worked in my past agency, I thought everyone was being difficult because they couldn't well, they couldn't handle me. But really they thought I was being difficult because I was sitting underneath this fluorescent light I think I've mentioned this before and the light would, would just burn my soul. I hate white light and I didn't realize at the time that this was me being light sensitive due to me being neurodivergent. Like you know, you learn things as you get older and all the narratives that are now coming out. But yeah, I hated the hard. Like god forbid, if you put me underneath one of those lights on the train that flickered, I'd take me out. I'd have to put my sunnies on and close my eyes the whole way home. But yeah, when I was in my old studio the light went out and my boss thought it was the worst thing ever and I was like this is so good, but he kept trying to replace it and I was like you cannot replace this light, or I'm moving desks, or I'm moving desks.
Speaker 1:I'm like, because the sensory overwhelm like is real, and if I can't think clearly and I'm concentrating on this stupid light, like I wasn't doing my work properly, it was really impact Like I can't even talking, like people talking behind me used to have to put my headphones in, like you see this now it was because you hear everything at the same level. And so this is where productivity matters, because they're saying that some people don't want to come back to work and I'm like I am way, I am way better at home. You want me there, like. So it's really about understanding how people work, but to get the best work out of them and understanding what that productivity measurement is. So we're looking at it like ADHD brains are, like they kind of fix the gap and we see the spaces where other things don't quite fit in.
Speaker 1:But in business terms, we can well, I can, I know a lot of other people can too but we can spot those positioning opportunities um, your competitors are not really looking for and while they're all copying each other's homework or their strategies and figuring out what works for them, they may do something slightly different, but they're all doing essentially the same shit. But we're looking at a completely different white space that they're ignoring, and that's the most important part. And it doesn't have to be something so outstanding either. It could be something as simple as a delivery method or an underserved market, which I'll talk about soon. But when you design for, I guess, those marginal communities and the minority groups, or for the overwhelmed parent who's you know had it up to their head with kids being at them all day, or for the persons who, the persons, the person who has just had a really shit day, you create something that works for everyone. It's not about dumbing things down, but it's about making things work when people's brains are like really maxed out, and these days they're all maxed out. So, after years of this hospital chaos, which I still am in in and out agency land and needing to leave that starting year one and only because I was sick of seeing mostly women get sidelined after having kids, I've created the Trust Blueprint.
Speaker 1:Now this is a free download that you can get, but it's basically a scoring system, like an auditing process that you can go through and download and check yourself against, and it does ask you questions to check your bias, because we will do that. You're like on a scale of one to 10, how amazing are you to your customers? And everyone goes five. Well, they don't go five because they want to go 10. I'm saying, oh God, that stuffed that up. I was trying to think five gold stars, there's ADHD for you, end of the day. But yeah, they tell you the best answer that they can get and then they never find their problems because they're always thinking that they're doing really well. I can tell you right now I know about three people that are doing this and I subtly hint things. I'm like have you done this? Yes, everything's great. I'm like, okay, you haven't asked me so I'm not going to tell you, but anyway, there's that. It's a really good download. Actually, I've since checked this with a couple of other other business owners and it will tell you what actually works when everything feels like it's failing, and it's usually like the tiniest little thing. So it will just highlight that. So I'll drop the link in the show notes if you want to download that.
Speaker 1:But you're, you've got to look at it, like, like I said, you could look at it in three parts, right? So there's, there's cognitive accessibility. So your first rule is the visual hierarchy. And that should scream. It shouldn't be something little, it should scream. And I see brands trying to be like, I guess, sophisticated and subtle, making people work to understand what they're looking at. But if they can't figure out what you do in three seconds while their toddler's having a meltdown in the background, relatable, you've got, they're gone, they're not there. And then the second is an emotional anchor.
Speaker 1:So we remember how things make us feel. You know, when people say, oh, that gave me goosebumps. I remember a graphic, unless the graphic gave them goosebumps, but I learned this while watching my son after his gave me goosebumps. I don't remember a graphic unless the graphic gave them goosebumps, but I learned this while watching my son after his transplant as well. The medical stuff was really complex, but when we remembered were the moments that made us feel safe. So it's like the nurse that came in and was able to break down the crap.
Speaker 1:It's the same with brands. It's the same with marketing. Stop leading with features and start feeling. Get them in the feels. The last is like trust consistency and you can go and download the download, but trust is your brand doing what it said it would do over and over and over and over again. So my brain craves predictability and in an unpredictable world, that is important. Consistency isn't boring, as they say. Good business is boring. It's what we would probably say psychological safety. It's especially important in a world that is currently feeling very chaotic. So I guess if you were to look at it in a real world situation, you've got to think about an Apple ad. It's clean, it's emotional and it's repetitive. It's like the same thing and, make no mistake, it's a reason why it's one of the most valuable brands and was for years and years and years on end. But also it's very safe. And Steve Jobs obviously neurodivergent, and Steve Jobs obviously neurodivergent ding, ding, ding. They don't show you 45 features, they give you one feeling. I think it was something like there was like a thumbprint. Instead of going into detail about you know, it's got X and X technology, blah, blah, blah, and talks about all this. They say, you know, as the security is as strong as your fingerprint, you know, unlock your phone with one fingerprint or something like that 'm clearly not doing it justice here, but the way that they framed it was really well done so that you know that. You know we all have our own identification from our own fingerprint. It was the safest thing that you can have. It's it was really well and obviously they've got the best ad agencies, but it's. You're not thinking about megapixels, right? You're thinking about I want my life to look that good, or that's. That's how I feel in terms of being a creative or cause. I mean, I buy everything Apple and that's why you buy Apple. It's like the association that you have with the brand. It's like what you want that brand to be. And even they did a whole test subject on people. That, which I find really interesting people that hated Apple, and what they actually found out was that Apple was the first brand to be able to tap into the emotional center Pretty crazy stuff, actually. So all the brain activity all lit up and they were able to tap in. So you saw Apple like another person. It was really weird able to tap in. So you saw apple like another person. It was really weird. And then they ran people through the fmri and showed them alternative brands, obviously, and the reason that they found out at the end that they didn't like apple was simply they chose the other brand. Sorry was simply because they didn't like apple. It had nothing to do with the other brand being better, it was just because they didn't like apple. It was crazy, stuff, stuff. So there's a whole. You can go and Google that. If I find it, I'll drop it in the show notes. But yeah, it's just a really interesting thing to think about. So I guess, when we take things away from this because I can waffle on a bit is we need to consider that most brands are trying to be impressive when they should be trying to be unforgettable and now everyone goes. How do I be unforgettable? Do you schedule out a conversation before you go out with your friends for a night out, or do you just have natural, flowing conversations and then you could go out and you don't have a whole list of things to write down on what it is that you want to speak about. You just naturally join the conversation. Obviously, content needs to be planned and the way that we promote ourselves has a structure, but I leave my plans like right open to talk to and, a lot of the time, the conversations that I end up having across our platform is real life conversations I'm having. At that time it's picking up your phone and it's having those authentic, real moments with people, because that's what they're needing right now, because everything feels so formulated you've got ai coming out. Everything's so scripted. They want, like fuck, put a mistake in your comments, like like it'll probably make a different people go. Oh, my god, you know what I mean like everything is so perfect and so structured and it's almost like it feels off. And so sometimes it's great. I have my little quirky ways of writing things that were never probably grammatically correct, but they're actually signs of us being human. It's really just about making unforgettable happen in the subconscious, and that's where all the buying decisions actually get made. And sometimes that happens in the brand experience of the buyer's journey or the way that you get made. And sometimes that happens in the brand experience of the buyer's journey or the way that you show up or the stories that you tell, and that's why it's so important to tell those stories. I guess if you're probably sitting there going great, my brand is forgettable, like I think we all have been like that. Don't panic. There's three ways here, right, that I can help you right now if you're ready. So one is the trust blueprint. So you can go and download that. So if you want to know where the brand is failing, go and grab the trust blueprint. I will put it in the show notes. It's a free, no bullshit, no, enter your first, you know your first born's detail nonsense, just a scoring system. It'll show you exactly where your brand is leaking in trust in certain areas and memorability, and I'll drop that down there, you can. You can go and download it. Two is the market advantage gap. So, if you're ready to fix the problem, the market advantage gap workbook is 67 bucks and it's the full positioning framework that we use internally and it's basically got me sitting on your shoulder telling you how to use this thing, but it maps out four core areas that you can tap into and every single person that has bought this I really need to promote it more. I'm not doing a good job of this but every single person that's bought this loves it. They've found something to work from and what I would say is that if you download this and you use it and you find multiple areas which you could, because of the way that it's been framed, to ask you questions. Stay with one thing and try and focus on that one. Don't try and do two or three different things, just stay in one thing and try and focus on that one. Don't try and do two or three different things, just stay in one lane and go really hard on that. But if you're not ready for that, then you can download our five-day gap strategy email series, which is essentially the first version of the market advantage gap. So it will talk about the core areas and if you want to take those core areas further and know how to do it and answer a whole bunch of stuff and get you know, prompted to figure out where the gaps are, then that's where the market advantage gap workbook comes in. But if you want the series, it will break it down in five days and you can see what you want to do about it. But yeah, the trust blueprint will show you what's broken, the gap workbook shows you what you can do next and the email series like kind of hold your hands through both at the very beginning stages so you can pick whichever feels right for you. But anyway. So as we've noticed that brands that get scrolled past are forgotten and, psychology first, brands get remembered and bought. Basic advantage right there. And I guess, when you look at it, my brain's ADHD sensitivity and if you're listening to this, I know that I have a high probability of people that are neurodivergent that listen to this I'm a gal slip into my emails or my DMs and we can have a chat about it. But being overwhelmed isn't bad. It can be a feature, because you do actually have coping mechanisms that you've already put in place. So those 37 hospital stays, all of the agency drama, building your one and only while literally navigating all of this at the same time, it taught me something that most designers help most people never learn, and that's how to create brands that work for real humans in real chaos, but not only just brands how to communicate. It's at the guts of everything that we do. It is communication, and so that's it for this week. Just do whatever feels right for you, and next week we're going to be tackling positioning, that is, if I get a different podcast up. But that's the goal. But that's it for today. If you have any questions, please feel free to jump in. There are a whole bunch of different things that you can do in terms of memory. There's a couple of other podcast episodes that you can go on. I think a couple, two, maybe three that you can listen to. There's also a blog that we've got up on the website. You just search memory and it'll come up. That will give you a really detailed breakdown of how the memory like. How do you process information and realistically, as marketers or anyone really, even teachers this is what teachers use. It tells you how people consume. So, whether they're audible listeners or whether they're visual learners or tactile, they need something to hold. All of these things are really important into the way that you navigate a channel marketing strategy, because if you are looking at, you know just Instagram, for instance, and it's visual, but it doesn't have like a lot of the other elements that could tap into. You know, if they're an audible learner and they need to listen, they need that long form. You know communication, which is why podcasting works. People put their podcast in and walk around, but anyway, I can waffle on that for ages. That's it for today. If you have any questions, as I've said, slip into my DMs and let's have a chat. Otherwise I will chat to you next week. Did you like that episode? I hope so, because if you did. Why don't you head over to whatever platform you listen on and rate and review? It's much appreciated and helps others know what we're about. If you want to follow us, you can find us at yourwantandly underscore au on Instagram.
